According to the sources, In India only about 10% of the Indian people know English in the 1.3 billion Indian population. According to a recent study of 4,162 urban citizens and 2,448 rural Indians by management consultancy KPMG India and search engine Google found that nearly 70% of Indians consider local language digital content more reliable than the English content.
But many of the firms in the country operating and providing service in English only. Netflix is also one of the company said on Friday it’s aiming to break through the language barrier. So native language apps and sites proliferate to make it easier for people to grasp online information.
Netflix is the
high on-demand video streaming giant in the US and it rolled out support for
Hindi. Its is the language spoken by nearly half billion people in India. From
the sign-up page to search row, to collections, synopsis and payment, Hindi
language now baked in across the platform. Subscribers can choose Hindi language
from the “Manage Profiles: section on the welcome screen.
In a statement
from Monika Shergill, VP Content at Netflix India said, “Delivering a great
Netflix experience is as important to us as creating great content. We believe the
new user interface will make Netflix even more accessible and better suit
members who prefer Hindi.”
Netflix’s
global competitors Amazon Prime Video and Disney+ Hotstar also support the
Hindi language, though the latter has deployed Hindi in limited capacity.
Netflix is
already working to improve and to create unique user experience, in their blog
they cited “At Netflix, we want to entertain our global membership with series
and films from around the world. In line with that, we’re excited to announce
NetFX, a cloud-based platform that will make it easier for vendors, artists and
creators to connect and collaborate on visual effects (VFX) for our titles.
The focus on
Hindi illustrates the level of traction Netflix believes it has received in
India. Most international firms tend to localize their services in India after
they have fully tapped the population in urban cities across the country where English
is a common language.
Facebook and
Google both the companies have almost 350 million users in India, have long
supported Hindi and several other local Indian languages across their services.
Amazon also added support for Hindi on its app in 2018 and rolled out support
for the language in Alexa last year. In June, Amazon announced that their sellers
could now signup to its platform and manage their accounts in the Hindi language.
Flipkart introduced
support for Hindi on its platform last year and added three more local
languages in June this year.
Support for
Hindi is the latest effort from Netflix, which competes with more than three dozen
on-demand video steaming services in India to attract subscribers in the country.
In the past year the company had also explored ways to make its platform affordable
to more users in India, where an average person earns about $2000 a year.
Like more than two dozen languages — including Bahasa Indonesia, Chinese, Czech, Danish, Dutch, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Spanish, Thai, Turkish, and Vietnamese — Hindi support will be available to subscribers worldwide.
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